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TOMS AT&T Commercial by Q Ideas

We were thrilled when we began seeing AT&T commercials showing up on prime-time television, featuring the TOMS story, told by our friend, Blake Mycoskie.

Here’s a unique behind-the-scenes perspective of the filming of this really incredible commercial.

Since their launch in 2006, TOMS Shoes has given 140,000 pairs of shoes to children in Argentina, Ethiopia, and South Africa. Because of fortunate collaboration such as this commercial and thoughtful consumers, TOMS plans to give 300,000 pairs of shoes to children in need in 2009.