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Why Design Matters by Danae Dougherty

A study by The Design Council found that companies who emphasize design in their business dealings perform 200 percent better on the Stock Exchange than those who don't. Design isn't just about graphics and colors; it's in the aesthetics of a space. Danae Dougherty speaks from her background in designing spaces that create environments for real connection. She reflects on why beauty and design matter, and why it is so important to use design to foster relationships.


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