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In a culture where religious pluralism has become widely accepted, there is a tendency to back away from evangelism—after all, it’s kind of aggressive and could be seen as intolerant. How do we communicate our faith in a way that resonates and does not offend—especially for those who might have built-in anti-Christian attitudes? Jon Tyson, founding pastor of Trinity Grace Church in New York City, offers insights into what it means to do evangelism in an urban, pluralistic, often hostile context. He says it takes recognizing a long-term view—that evangelism isn’t the work of a moment and it cannot be about counting “how many” were saved today or this month or this year.