There’s a power that comes from reinventing an old concept with a fresh idea—especially when it comes to reaching across generational lines. How can we use this strategy to create innovative campaigns that impact the next generation? In this talk, Edgar Sandoval shares his unique story and perspective with us. As a Procter & Gamble executive, he was responsible for P&G’s powerful #LikeAGirl campaign. Now, as president of World Vision, he’s spearheaded World Vision’s new Chosen campaign, which is innovatively flipping the script on child sponsorships.

Watch the full talk, The Power of Language, on Q Media.